What is the SuperLoop?
Adorable clothes
Our SuperLoop is brimming with baby and children’s clothes handed down with a loop hug from parents who know that sharing is one of the most sustainable actions we can take.
We dress children 0-3 years with options for older siblings up to 7 years which can be included in your order at no added cost. You'll have access to all your favourite brands plus new names for you to discover and love.
We categorise clothes into Very Good, Good, or Playtime condition and 'price' them with loop values to reflect their quality and wear(see 'The Clothes' section in FAQs for more info).
Each loop has a value of £1 with 5 extra loops to spend if you opt for our ‘My Choice’ plan!
The average ‘Good’ condition item can be rented for around £2 per month or less.
Peace of mind
Reselling baby clothes can be time-consuming, and not everyone has friends or family who can use hand-me-downs.
It's an emotional ride for parents seeing their babies grow so quickly and it's important to them that their favourite, sometimes hardly-worn outfits find loving homes and stay in use for as long as possible. By ‘consciously clearing-out’ their cupboards, generous Mums & Dads donate their clothes to our Loop to create a sharing and waste-reducing culture :)
Loved & looped
By renting clothes shared by others for just as long as you need, you're forming a sustainable loop which we'll keep going for as long as the clothes remain cute!
Choose what you want or let us make it super-easy by choosing for you. You can borrow Lucky Loops (aka accessories like muslins, bibs, socks, mats hats etc) FREE OF CHARGE just add your request to your order (subject to availability).
Our true aim is to make lovely secondhand clothing affordable and convenient to access, and to help you take action to protect the planet for your baby's future.